Superb Local Brand main objectives are to:
- Establish a unique clothing retail business in the online selling
- Provide quality clothing and customer service at a reasonable price
- Achieve the largest market share in the city for local brand clothing
- Be an active and vocal member of the community, and to provide continual reinvestment through participation in community activities and financial contributions
- Achieve a profit within the first year
- Continually and consistantly increase total number of customers per year
- Increase average length of customer relationships and decrease customer turnover
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